Jun. 3, 2008 The loss of Sichuan tourism, affected by the 8-magnitude deadly earthquake, was estimated to exceed RMB 60 billion, according to Sichuan Tourism Bureau.
568 out of 4,000 popular destinations in Sichuan province was damaged in the quake, according to the preliminary statistics released by the bureau.
After the earthquake, China National Tourism Administration (CNTA) has ordered all travel agencies to cancel trips destined for, or passing through, quake-affected areas, which worsened the situation as the local tourism industry's major players are already feeling the pinch. The administration also requested tourists to refrain from visiting these areas in the near future.
In order to revitalize the tourism industry, Sichuan will set up timely marketing plans based on the damage magnitude of scenic spots.
Emei Shan Tourism , Sichuan's only listed tourism firm, will take the lead to improve tourism situation. In response, Emei Mountain, one of China's famous science spots located in the basin of Sichuan Province, introduced more favourable measures, including offering discount on the prices of the entrance fee, popular tourist attractions and hotels.